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Menaud Distillerie et brasserie

Privacy Policy and Cookies


Website privacy policy


  1. About this Policy

1.1 At Menaud ("MENAUD", "us", "we", or "our"), we respect your privacy and we want to be transparent about the types of Personal Data (as defined below) we collect about you and how we use it. This Website Privacy Policy (hereafter the "Policy") explains how we  collect, share and use any information that, alone or in combination with other information, relates to you ("Personal Data") when you ("you" and "your") use our website (the "Website"), or when you call us or answer our surveys.

1.2 This Policy sets out the rights that you have in relation to the Personal Data that we process about you and how you can exercise them. This Policy also describes the measures we implement to protect your Personal Data.

1.3 The Website is managed by MENAUD headquartered at 1, rue de la Rivière, Clermont (QC) Canada G4A1B5 who is the data controller for the Personal Data that is collected via the Website. As a data controller, MENAUD is responsible for ensuring that the processing of Personal Data complies with applicable data protection laws, which includes the General Data Protection Regulation ((EU) 2016/679) ("GDPR"), if you live in the EU and the UK GDPR (“UK GDPR”), if you live in the UK.       

1.4 Please take the time to read this Policy carefully. If you have any questions or comments, please contact us as described in the "How to contact us" section below.


  1. Quick links

2.1 We recommend that you read this Policy in full to ensure you are fully informed. However, if you only want to access a particular section of this Policy, then you can click on the relevant link below to jump to that section. 


  1. What Personal Data MENAUD collects, how and why

3.1 MENAUD collects your Personal Data:

- directly from you when you create a user account on our website, or subscribe to our newsletter;

- directly from you when you make a purchase with MENAUD, answer customer feedback surveys, click on our ads, respond to marketing campaigns, or directly reach out to MENAUD for inquiries, and
- via our automated chatbox which you can use to interact with us. 

3.2 Please note that the information you provide on our Website may be necessary for contractual purposes and for us to comply with our legal obligations. Without such information, we may not be able to process your order or to answer your queries. 

3.3 In particular, we may be required to disclose your Personal Data in response to legal or regulatory requests from public authorities, including to meet national security, anti-fraud or other legal requirements.


  1. Cookies and other tracking technology

4.1 MENAUD may also collect certain information automatically from your device. Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification number (IMEI number), browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

4.2 Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.

4.3 Some of this information may be collected by using cookies and similar tracking technology, as explained further in our Cookie Policy which is available below.


  1. Who MENAUD shares your Personal Data with

5.1 We may disclose your Personal Data to the following categories of recipients:

  1. to our group companies for purposes consistent with this Policy, and in particular, so that they may contact you regarding products and services that may be of interest to you where you have given your consent. We take precautions to allow access to Personal Data only to those staff members who have a legitimate business need for access and with a contractual prohibition of using the Personal Data for any other purpose.
  1. to our third party vendors, services providers and partners who provide data processing services to us, or who otherwise process Personal Data for purposes that are described in this Policy or notified to you when we collect your Personal Data. This may include disclosures to third party vendors and other service providers we use in connection with the services they provide to us, including to support us in areas such as IT platform management or support services, infrastructure and application services, marketing, data analytics. 
  2. to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  3. to our auditors, advisors, legal representatives and similar agents in connection with the advisory services they provide to us for legitimate business purposes and under contractual prohibition of using the Personal Data for any other purpose;
  4. to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your Personal Data only for the purposes disclosed in this Policy;
  5. to any other person if you have provided your prior consent to the disclosure.


  1. How MENAUD protects your Personal Data

6.1 We will process your Personal Data in accordance with the following principles:

  1. Fairness: We are transparent about how we process Personal Data and we will process it in accordance with applicable laws.
  2. Lawfulness: We will process Personal Data only on lawful grounds.
  3. Purpose limitation: We will process Personal Data for specified explicit and legitimate purposes, and will not process it in a manner that is incompatible with those purposes, unless permitted by applicable laws.
  4. Data minimization: We will process Personal Data that is adequate, relevant and limited to what is necessary to achieve the purposes for which the Personal Data are processed.
  5. Data accuracy: We take appropriate measures to ensure that the Personal Data that we hold about you is accurate, complete and, where necessary, kept up to date. However, it is also your responsibility to ensure that your Personal Data is kept as accurate, complete and current by informing us promptly of any changes or errors to the Personal Data that we hold about you (e.g. a change of address).
  6. Data security: We use appropriate technical and organisational measures to protect the Personal Data that we collect and process about you. These measures are designed to provide a level of security that is appropriate to the risk of processing your Personal Data.  In particular, all data is protected according to the varying levels of risks through physical measures, such as secure areas, technical measures, such as encryption, and organisational measures such as employee security through vetting and supervision.
  7. Limited Retention: We keep your Personal Data in a form that allows us to identify you for as long as necessary to achieve the purposes for which we are processing your Personal Data (as described above) and we do not store your Personal Data for longer, unless we must comply with applicable laws.


  1. Data storage, retention and deletion

7.1 The Personal Data we collect from you is stored in our servers located in the United States.

7.2 We retain Personal Data we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements) only  as long as it is needed.

7.3 When we have no ongoing legitimate business need to process your Personal Data, we will either delete or anonymise it or, if this is not possible (for example, because your Personal Data has been stored in backup archives), then we will securely store your Personal Data and isolate it from any further processing until deletion is possible.


  1. Automated processing (including profiling)

In some instances, we may use your Personal Data in order to better understand your preferences and to provide customized products or services to you.

However, we do not make any decisions based solely on automated processing of such data, which either produce legal effects that concern you or similarly significantly affect you.


  1. Minors

The services we provide on this Website are not intended for individuals below the age of 16. If you are under 16, please do not use or register on this Website.


  1. Your data protection rights

10.1 Subject to applicable data protection legislation and certain limitations, you may exercise the data protection rights listed below. You can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.

You can access, rectify or request erasure of your Personal Data as detailed here below. Please note that deletion requests are subject to certain limitations, for example, we may retain Personal Data as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. The right to access to Personal Data enables you to receive confirmation as to whether or not MENAUD is processing your Personal data and information about that processing, and to receive a copy of your Personal Data. You may also request correction of any of your inaccurate Personal Data, as well as the deletion of your Personal Data. 

You can object to the processing of your Personal Data at any time (including profiling) when the processing is based on our legitimate interest. You may also object at any time to the processing of your Personal Data for direct marketing purposes (which includes any profiling to the extent that it is related to such direct marketing). 

You may also ask us to restrict (block) the processing of your Personal Data under certain conditions.

When the processing is based on your consent or the performance of your contract with us, you may exercise your right to data portability, which enables you to receive your Personal Data in a structured, commonly used and maching-readable format and have it transmitted to another controller. 

If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.

  1. You have the right to opt-out of marketing communications we send you at any time. You may unsubscribe from our newsletters or marketing notifications at any time by selecting the unsubscribe option in the "Email Preferences" section of your account, or by clicking the unsubscribe link at the bottom of every newsletter email. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided below.
  2. Post mortem right: concerning France only, according to the French Data Protection Act, you have the right to define general or specific directives regarding the fate of your Personal Data after your death.
  3. If you have a complaint or concern about how we are processing your Personal Data then we will endeavour to address such concern(s). If you feel we have not sufficiently addressed your complaint or concern, you have the right to complain to a data protection authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Union/European Economic Area, United Kingdom, Switzerland and certain non-European countries (including the US and Canada) are available here.


10.2 You may exercise any of the rights above at any time by contacting us as described under the “How to contact us” section below. We will respond to your request in accordance with applicable data protection laws.


  1. External links

11.1 The Website may contain hyperlinks to websites owned and operated by third parties. These websites have their own privacy policies and we urge you to review them. They will govern the use of Personal Data you submit whilst visiting these websites. 

11.2 We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.


  1. Updates to this Policy

12.1 We may update this Policy from time to time in response to changing legal, technical or business developments. When we update our Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Policy changes if and where this is required by applicable data protection laws.

12.2 You can see when this Policy was last updated by checking the “last updated” date displayed at the top of this Policy.


  1. How to contact us

13.1 If you have any questions or concerns about this Policy or the way we process your Personal Data, please contact us via email at